Baseline
Conviction, built on clarity.
The qualitative foundation of your thesis.
Equity research that scores what quant screeners can't. Baseline rates 3,600+ global companies on one fixed rubric — pricing power, switching costs, management quality and more — with every score backed by an in-depth written rationale. Not another AI chatbot: outputs are pre-generated for every question on every stock, tagged and organized for screening. Used by buy-side and sell-side analysts, family offices, and serious retail investors.
Built end to end for the a5 Labs team — research pipeline, scoring system, and the product around them.
Conviction starts
with understanding.
The product challenge: make a large body of qualitative research useful at the speed of an analyst’s workflow. From a broad screen to an individual business, the reasoning stays in view.
Find the qualities behind the numbers.
Pricing power, switching costs, management quality. Smart filters make qualitative judgments searchable across 3,600+ companies, using the same rubric throughout.
Every score has a story.
Company views put the written rationale beside the scores. Research grounded in primary filings and earnings transcripts gives analysts something to examine, question, and build on.
Different businesses. A shared language.
Business Quality, Competitive Dynamics, and Risk form three consistent lenses. More than thirty sub-dimensions bring structure to the differences between companies.
Research ready to read.
Reasoning ready to question.
When I am looking at a new company, Baseline gets me 40% there in an hour. This process previously would take me days.
Buy-side analyst, Baseline user
Come for the trivia. Stay for the chaos.